Jeff Goldblum is in a new ad for General Electric light bulbs. And it's by the same guys who did those Old Spice ads with Terry Crews in 2010...so it's pretty weird.

Basically, it's Goldblum in a ridiculous wig, talking about how important good lighting is.  And at one point, he's shirtless, in a hot tub, WHILE playing a grand piano.

He's shirtless at 1:25