Hello, this is your Admin speaking!

It was a great honor and privilege to be asked to help moderate an absolutely huge Lubbock Facebook group, LBK Foodies, which has nearly 100K members. With a group that size, several people need to help moderate new member requests, post counts, and enforce the rules. As I've been an active member for years and have previous moderation experience, I'm taking this new role seriously.

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I've only been in for a couple of weeks, but I would like to share with you what I've learned so far, as it may help you promote your business in the group or elsewhere online.

Real Pictures of Real Food Does It Every Time

This is the #1 thing if you are trying to promote your food business (or want to shout out a favorite). Take the time to get a nice picture of the real food you prepared/ ate, explain what it is and where to get it (even if you are just bragging on your home cooking), and you will most likely get plenty of attention on the post. AI photos/ flyers get minimal response; they tend to look all the same, and people skip over them.

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Follow The Rules

LBK Foodies has very simple rules (although plenty of people have gotten big upset at them). They basically boil down to No Negative Reviews (yes, that includes backhanded reviews, "I liked the chicken but the bread was stale"), no anonymous posts, and advertising must be posted from the business account and no more than 3X per week. These rules keep it supportive, positive, and un-spammy. And people love businesses that are these three things.

It's All For The Love Of Lubbock

Every moderator loves Lubbock. And we work hard to keep this group incredibly active because we want to see small Lubbock food businesses thrive. Are you a cottage baker? Show us that bread! A Food truck? I want to see what's in those to-go containers. Craft cocktails? Formal Dining? A hole in the wall? WE WANT TO SEE IT!

Just no more than 3X per week.

A Look At Why So Many Small Lubbock Businesses Fail

20% of new businesses fail in the first year and 50% fail in the first five. There are many reasons why- from economic pressures to bad luck. But for many businesses, the blame falls on the business itself.

Gallery Credit: Renee Raven