I guess it's no surprise. Men spend about twice as much on Valentine's day as women do. It's traditional, and it's probably justified in my opinion.


The Valentine's occasion is a created one, and it definitely gets in our pockets, both male and female. According to the National Retail foundation, guys will spend an average of just over $150, while the girls drop a little north of $75.

The scary part is the cumulative spending of almost $16 billion to say I love you for Valentine's day. The most popular item is jewelry. I was at the mall yesterday, and every single jewelry store had customers...on a Wednesday. Nothing says I love you like high priced bling I guess. There's a lot more detail on our hearts & flowers spending where I sourced this info at shine.yahoo.com .

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