College athletes now profit from Name, Image, and Likeness (NIL) deals. Texas Tech’s football team holds a $33.1M estimated value, led by offensive tackle Howard Sampson at $2M and quarterback Will Hammond at $1.8M.
Before he helped Ohio State secure a National Championship in football. He was throwing touchdown passes in Wichita Falls. Looks like J.T. Barrett will be immortalized forever in the Ohio State Hall of Fame.