Who Needs Paper? Animated Ad Drawn on 900 Fake Fingernails [VIDEO]

To help market the new Picanto, the smallest car in its fleet, auto manufacturer Kia put together a stop-motion animation film — on fingernails.

The project took 1,200 bottles of nail polish and 900 artificial nails. Artists spent two hours painting each one, working around the clock for 25 days straight to create the world’s first nail art animation.

The end result, which shows the car’s features in motion, is pretty amazing.

Watch:

[via The Daily What]